Advertising novelty



1932 R. w. MANNHNG v fi ADVERTISING NOVELTY Filed July :24, 1931. 2 Sheets-Sheet l l l ATTORNEY NW. L 1932. R. w. MANNING 5 5 1 ADVERTISINGNOVEL'IY Filed July 24, 1931 2 Sheets-Sheet 2 ,INVENTOR BY My ATTORNEY Paenied 1 2* v 1,8ss,12z

* :omrrnismrES PAT-E 'P' F I E i i I I I i vrbve nmhovmmi" x finc tioii nci iui ia iesln' Serial 552,953; we

My present invention has referencto an Figure 5 isa perspective view showing the advertising'medium in the nature of a folder; blank folded with parts connected. of a size to permit of the same being trans Figure 6 is'a similar view looking toward mitte'dthrough the mail and of a constructhe reverse face of the folder as'disclo'se'd by 5 tion which will presentdiiferent viewsuponj Figure 5. f. fv the front and back thereofwhen in folded F igu're"? is asectio'nal view approximately I condition and-stilldifferent views and'scene's' onithe line 77 of Figure 5. f f p a s I upon'its oppositerface's'when opened and fur FigureS'is a sectional view approximately" v v therwherein the construction is suchthat the on the Iine'8-8 of'Figure 5."

in folder'can'be reversely opened in a'manner Asdisclosedby'Figures land 2 of the 50 Which is rather mysterious to the uninitiated drawings the folder is constructed from a and'which, together with the mechanical feaslngle sheet of stiff .paperorthe like and is v V tures'of its construction-will capture hold of fectengulzar forlrlnatlon. j The sheet is 'centhe interest of those who receive the o er. tr'a y orine wit a transverse old line 1 i I A further object is the construction of an and anequidistance therefrom with outer advertising folder which when opened'one transverse fold lines 2' 3, respectively. Way 111 d sclose the top and*b0tt0n1 str1p The dlstancebetween the fold llnes l and 2 pf lzheG centrfaltlfold Iofone page and cilzhe fieri; tand f1 1ainpli 3 isgequeil 3to tlciletcililstantce bet/$661; ra -s rip o e aqomm' page an w 1c e o I nes an an e on er en s o w when closed and opened inan-opposite direc- "the blank. At points equidistant from the 0 tion will have its reverse side present two edges of the blank" the said blank is slit'ted panels, all-0f the display portions of the, longitudinally between 'thefold lines 2and folder being providedwith attractive illus- 3 .and theseslitted portions for distinction trations as well as data relative to {51c device are lllidcateid tthe nut'rfierzilis 44an((l15.' fTge 2.;0r materials advertised 'ythe f0 er. pane s an '57 e ween esisan 50 t e The invention'will be fully and compre- '-f0ld lines'l, 2 and 3have inscribed, painted hensively understood from a consideration Or fotherw se arranged thereon ornamental I the following detailed-description when read vfigures vvhlcltl nlr 'ay and ptrefefably IEhave1 I'ef in connection with the accompanying, draw-flqle'nceto ar'lc es orma erlasto e a ver an ings which form part 'ofthe applicatiolm with lged tlie tfogderdwhille the sllllortt pantells 79 the unde' tandin however-that t eima We es 1 an w'at wi erni 1e provemenla iseapafile of extended application 111 1331 lsdgel of the-flaiige and1 which are inaliand is not confined-tothe exact showing of Cat-e y t e numera S San 9 respective y the drawings nor to the precise construction "h ve printed thereon headings relative 'td ii ii tif d tf climgewd ilii i tiifiififiitieriiZe ZZie bii mo1ca1onsma-e1nae ere romas 0 Y n 1 not afi t the ii it f th i entio ffand theslit 4 have imprinted thereon reading d th Scope the f as expressed i 'thg matter relative to the advertisement while appended l m V r t, the end panels 11 and12'have inscribed there- 40 In the drawings: I I p on matterrelative'to the advertisement or 39 Figure 1 is afaceview of thelblank; from o fi g gigures idlsglosed. b t which the folder is formed. i 1 i f f m t if g m 9 F i re 2 is a similar View of the reverse us m long P- 6 fers are arrange f t1 k v I I on what IyfOI dISt IHCtIOIl will call the front 45 ace.0 an face of the blank, which is illustratedby F lgure 3 1s a plan view of the blank to illus- Figure 1 of the ldmwipga The rear face of trate the portions thereof wh1ch are adhesivet blank 5 illustrated by Figure 2 of the y f drawings and the upper and small panel, 'Flgure 4 1s a perspective new to lllustrate corresponding tothe panel 9 and indicated an the first step of the folding of the'blank. by the numeral"l3 is provided With an 'illus-' trative or advertising matter which is true with respect to the lower short panel 14, directly opposite the panel 13, and such illustrations or advertising matter also appear on the upper corners at the rear of the panel 12,

which in Figure 2 is indicated by the numeral 15. The panel-16which is arrangedidirectly. to the rear of thelpanelfi is alsojprovidediw-ith illustrative or advertising matter, which is true with respect to the rear face 17 of the panel 11, the height of theadventisiirgmatter on the said face 17 being equal to the distance between the slits 4 and 5.

Figure 3 is a view similar. to Figure2 d6:

' void of all illustrative material. In this figure itwill benoted that the: unprinted or blank panel 18,. between the panel's: 16 and is treated with an adhesive substance,- an d likewise that. the narrow? panels: 19; and? below the panel 16 and between the. short panel 14; and the panel. or face 17' arealso treated with an adhesive substance.- The; card or blankisfirst folded: on the. scoreline 1 and then on thescorelinefigthe adhesive on. the face 18' being moistened and pressed gether on the score line 1.. The folder: may.

be opened from eitherof its edges, ,and when openedzin one direction will disclose:the;panels (land 7. and the short panels- 9 and:.10-andwhen. opened ina-revense direction the". faces 16'and 17 aswell? asthe illustrations on thenarrow panels 13 and 1 1' and the illustrations or advertising matter on the" ends. of the panel 15will be brought toview.

The folder is-of such constructionthat the opening. thereof will mystify. or puzzle'thereceiver of the folder and. willthereby; cap.- ture and hold his interest so-t-hatialli of; the advertising matter which, of. course, includes the views or engravings will the? carefully in- 3 spected by the receiver of the'folder andrthusthe folder. will fully accomplish its: purpose as an advertising medium. The; pictorial illustrations on the folder are artistic and the-novelty of the construction of-the folder if. is suchthat the same is not liable-:to-be hastily discarded as istruewith respect. to most. advertising folders. Thefolder-isvery apt. to be kept asapuzzle or as; a: curiosity. by the receiver who will: doubtless handthesame-to others& and note with interest: the manner: in".

which attempts are made to open or close the folder and such others will doubtless fully observe all of the advertising matter disclosed on the folder and is, therefore, a prospective purchaser of such articles.

The device is of an extremely simple constructionand may be produced economically. The folder-canbe operated? vvitlr. interest by both children and others and the detaildescription of the device as herein set forth refers only to -onepractical embodiment thereof as I do not wish to be restricted to the number ofslots or hinges employed in the construction or to the. form that these shall take. The 'slot's maybe cut diagonally, at a curvature/on a. combination of both,. andin someinstances portions of the:- folder oan be.

cutaway tdfOrm-the folder witha complete.

cutoutportion'z. The holder, as stated, is pri.-

marily intended for use as an advertising piece. but .due to-its. unusual mechanical con..-

structionzitris adapted. to a variety, of; uses,.

such; as greeting cards, correspondence cards, calhngpards, business cards, etc. The device aspreviously infer-redmay. be. of any size and I doinotwishito be restricted tothe-materialemployed as; in.- some instances, when: the. folder is. constructed on a large. scale the same may'berformedof wall.board,.bendabler metal: or. the like. 1

Having described the; invention, 1; claim 1.. A folderf'or-medfrom a sheet of materialifoldedtoprovide apairof outer andia'i painofv inner panels,- the innen panels, being slitted longitudinally between the fold lines of. the outer panels toform painof: outer strips and a-central strip, andt-heiouter stripsthus, provided being folded upon themselvesand. connected to one .of the outer panels, and the central strips when folded. upon itself beingdirectedagainst. and securedto the opposit-e outerpanel..

2.. A folderfor the purpose set forth,.hav.-

ing, panelswhichare hingedlyconnected, and whichafford outer or end panelsand central panels, and said central panel s-having; divid-- edpartszeach ofwhich is foldeduponlitselfl.

said folded partsbeing oppositely directed and securedto the respective innerand-outer. panels.

3; A comprising a substantially rectangular sheet: divided. by. fold. lines into 7 a. pair of, outer an'd.

v folder for the purpose set forth,

a pair of inner panels, and the. inner: panels having parts connected to they respective outer panels to permit of'the folder being opened in opposite directions from either end.

thereof.

Intestimony whereof-I aflixmy-signature.

ROBERT WVBAY MANNING. 

